The wind was whipping and the morning snow flurries were making a last stand as I walked Thursday morning, February 26, 2015, to the front door of the University Delaware’s historic Goodstay Mansion on the school’s Wilmington, Delaware, Campus.
I was hopeful.
This meeting was the second talent acquisition seminar I attended in as many months.
Comcast/Universal’s Beth Bunting Arnholt led the first, a discussion of organizational change; today’s was a discussion of branding led by two WL Gore talent gurus, Graham Williamson and Steve Schuster.
This one was significantly different, wonderful, and overwhelming.
You see, what made this one a bit different, wasn’t that it was so much about branding in the marketplace, but rather branding through W.L. Gore’s recruiting and retention processes.
Let me say that again, a science and technology company is/was concerned about its branding…
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